The Summoning is an augmented reality show which premiered at ScareLA 2017 and toured California throughout that Fall. Clever Fox created elaborate period sets that occupied over one thousand square feet with eleven unique animated characters that appeared in real physical space when viewed via smartphone. Combined with a haunting soundtrack and atmospheric FX The Summoning’s opening weekend hosted over twelve thousand guests. The experience was applauded by outlets ranging from Univsion to horror genre press like to immersive media mainstays like UploadVR.

Official Summary:

In the Summer of 1987 the followers of occultist Raphael Davidson went on a killing spree that stunned Hollywood. The murders lead authorities to the basement of the dilapidated Hotel Magnolia. When the police raided the hotel they were shocked to find no traces of the cult or its leader. It was as if they had vanished into thin air, but they left something in their place… something so terrifying that the city sealed the building.
You and your group of urban explorers are about to enter the basement of the Magnolia. Untouched for 30 years you’ll be the first people to document this forgotten crime scene. Using your smartphone to reveal a hidden dimension will you survive learning the secret of The Summoning?